A unique blend of sustainability and delivery expertise
Green Ibex was born out of genuine desire to help organisations on the next big challenge: the transition to net zero. Combining decades of project management experience with cutting-edge sustainability insight, we empower you at each step of your net zero journey – in an open, pragmatic way that gets you results.
The team

Peta Day
Senior Sustainability Analyst
With firsthand experience as an in-house sustainability lead in retail, Peta understands the challenge of driving change with limited resources. A marine conservationist by background, she combines a deep passion for the environment with a sharp sustainability skill set and commercial know-how. Think of her as an extension of your team—fast-moving, results-driven, and a trusted sounding board for your biggest decisions.

Jonathan Jones
Founder & CEO
Jonathan’s superpower is his project management expertise, which, through Green Ibex, he has channeled into helping businesses turn sustainability plans into practice. His thoughtful, collaborative, and highly engaging approach has helped notable clients achieve top environmental certifications. When he’s not helping businesses decarbonise or driving transformation, you’ll likely find him out for a run—rain or shine.

Viktoriya Agova
Senior Client Engagement Partner
Viktoriya’s versatile skill set spans product, marketing, and stakeholder communications, through to customer success and brand. When she’s not crafting messaging to showcase the impact of your net-zero efforts or ensuring a seamless experience with Green Ibex, she’s probably cycle touring or summiting a mountain.

Holly Blower
Sustainability Analyst
Holly is a talented sustainability analyst, and an advocate for sustainable business. After completing her dissertation in environmental DNA at various marine sites across the UK, Holly has joined Green Ibex supporting clients directly in their decarbonisation journey.

Gareth Powell
Strategic Advisor & NED
Gareth is a skilled non-executive director and strategic advisor with a wealth of experience in senior positions in the broadcasting industry. Gareth brings a network, stakeholder management expertise, and an innate drive to help Green Ibex clients successfully transition to and thrive in a net-zero world.
Working with you to shape and deliver your carbon reduction plan
Off-the-shelf carbon accounting engines or templates are a popular first step for many. But without the accompanying knowledge, they can be confusing to use. When it all seems too complicated, we’ll support, empower, and navigate you – breaking down even the most complex tasks into simple, manageable outcomes.
Building up your internal capabilities
We openly share our knowledge, tools and processes as we execute the brief. Our aim is to educate and embed sustainability skills within your company.


A dedicated customer engagement partner working in your corner
Your engagement partner is your internal champion. They advocate for your needs and check in often to make sure you’re getting the outcomes and value you expect—and beyond.
Tiered service offering to match your needs
We have a flexible service offering that gives you the freedom to co-design a solution that works for you. Say goodbye to rigid processes with little room for negotiation.


Big-picture thinking to align with your strategic goals
We won’t just execute the day-to-day. We’ll guide and advise, making sure sustainability is incorporated into broader business goals.
