ESG Consultants that build with you

Work in a partnership where knowledge flows freely – and where ESG is made easy, accessible and actionable. We’ll help define, resource, and deliver your net-zero project end to end – and embed sustainability know-how within your company while we’re at it.

A unique blend of sustainability and delivery expertise

Green Ibex was born out of genuine desire to help organisations on the next big challenge: the transition to net zero. Combining decades of project management experience with cutting-edge sustainability insight, we empower you at each step of your net zero journey – in an open, pragmatic way that gets you results.

The team

Peta Day

Senior Sustainability Analyst

With firsthand experience as an in-house sustainability lead in retail, Peta understands the challenge of driving change with limited resources. A marine conservationist by background, she combines a deep passion for the environment with a sharp sustainability skill set and commercial know-how. Think of her as an extension of your team—fast-moving, results-driven, and a trusted sounding board for your biggest decisions.

Jonathan Jones

Founder & CEO

Jonathan’s superpower is his project management expertise, which, through Green Ibex, he has channeled into helping businesses turn sustainability plans into practice. His thoughtful, collaborative, and highly engaging approach has helped notable clients achieve top environmental certifications. When he’s not helping businesses decarbonise or driving transformation, you’ll likely find him out for a run—rain or shine.

Viktoriya Agova

Senior Client Engagement Partner

Viktoriya’s versatile skill set spans product, marketing, and stakeholder communications, through to customer success and brand. When she’s not crafting messaging to showcase the impact of your net-zero efforts or ensuring a seamless experience with Green Ibex, she’s probably cycle touring or summiting a mountain.

Holly Blower

Sustainability Analyst

Holly is a talented sustainability analyst, and an advocate for sustainable business. After completing her dissertation in environmental DNA at various marine sites across the UK, Holly has joined Green Ibex supporting clients directly in their decarbonisation journey.

Gareth Powell

Strategic Advisor & NED

Gareth is a skilled non-executive director and strategic advisor with a wealth of experience in senior positions in the broadcasting industry. Gareth brings a network, stakeholder management expertise, and an innate drive to help Green Ibex clients successfully transition to and thrive in a net-zero world.


We openly share our knowledge, tools and processes as we execute the brief. Our aim is to educate and embed sustainability skills within your company.

Your engagement partner is your internal champion. They advocate for your needs and check in often to make sure you’re getting the outcomes and value you expect—and beyond.  

We have a flexible service offering that gives you the freedom to co-design a solution that works for you. Say goodbye to rigid processes with little room for negotiation.

We won’t just execute the day-to-day. We’ll guide and advise, making sure sustainability is incorporated into broader business goals.



Related services and case studies

Knowledge & discussion around challenges of Net Zero

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From cycling across Europe to driving sustainability change: Meet Viktoriya

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4 Steps to Starting Your Journey to Net Zero: A Business Leader’s Roadmap

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