For Holly, sustainability isn’t just what she does—it’s who she is. She’s got a sharp eye for lifecycle assessments, a background in environmental research, and a real drive to help businesses make meaningful changes. When she’s not working on sustainability strategies, she’s probably out by the ocean, enjoying the natural world she works so hard to protect. At Green Ibex, she’s all about turning passion into action, helping businesses go greener and follow through with their commitments.

🔹 From marine research to sustainable business

Holly is a talented sustainability analyst and a passionate advocate for sustainable business. After completing her dissertation on environmental DNA at marine sites across the UK, she knew she wanted to make a bigger impact. Now, at Green Ibex, she supports clients directly in their decarbonisation journey—helping businesses cut emissions and drive meaningful change.

“There are always new innovations and fresh ideas emerging. Being part of that cutting-edge change is what keeps me inspired.”

🔹 Protecting what matters

Holly’s journey into sustainability was fueled by her deep connection to nature.

“I’m a huge outdoor enthusiast and love nature, so pursuing a career in sustainability just felt like a natural fit—it’s all about protecting the places I care about.”

But passion alone isn’t enough. Holly is committed to staying at the forefront of sustainability, helping businesses navigate complex challenges with practical, data-driven solutions.

“Helping others drive positive change and supporting them in finding sustainable solutions that make a real impact—that’s what excites me most.”

5️⃣ Things about Holly

1. 🏄‍♀️ Surf, beach, BBQ—that’s her perfect day. If there’s a wave, she’s on it. If there’s a beach, she’s at it.
2. 🌊 Turns ocean treasures into jewellery. She runs a small sustainable jewellery business, creating pieces from recycled silver and seaglass.
3. ☕ Oat flat white, always. No debate, no substitutions.
4. 🎤 Presented her first webinar on lifecycle assessments. Diving deep into sustainability data and making it accessible is her thing.
5. 💡 Best advice? Believe in yourself. Simple, but it works.

🔹 What’s next?

Since joining Green Ibex in November 2024, Holly has already made an impact—most recently by leading her first webinar on lifecycle assessments. But for her, the real strength of Green Ibex lies in its people.

“We all get on really well, and it creates such a positive and supportive atmosphere.”

With her expertise in lifecycle assessments, a drive for innovation, and a passion for sustainability, Holly is helping businesses take real steps toward a greener future.